Dr. Itai Ivtzan of Awareness is Freedom

Dr. Itai Ivtzan: Founder of ‘Awareness is Freedom’

Are you aware of who you are?

Learning who you are is a journey. The most exciting and adventurous journey you can take – deep into yourself. The Awareness is Freedom project was created to support you with this journey of self-realisation.

Only when you know yourself you can choose the job, relationships, and activities, which are right for you. Moving into yourself would allow you to realise your meaning and purpose in life. It would allow you to live your life fully. To be free.

Discover the ‘Awareness is Freedom’ project

About Awareness is Freedom

About Awareness is Freedom

Awareness Is Freedom is grounded on a combination of Positive Psychology and Spiritual theories, models, and practical work with the aim of creating more awareness in your life

Dr. Itai Ivtzan of Awareness is Freedom

Dr. Itai Ivtzan

Dr. Itai Ivtzan is the founder of “Awareness Is Freedom”, a positive psychologist, a senior lecturer, and the program leader of MAPP (Masters in Applied Positive Psychology) at the University of East London. He brings together psychology and spirituality

Coaching potential

Awareness Coaching & Therapy

Awareness coaching will support you with a couple of sessions as you explore the question “what should I do with my life”? Awareness therapy will be a longer process where you explore your challenges and deepest questions

Awareness is Freedom Programmes & Retreats

Meditation Teacher Training

This Meditation teacher training would teach you how to achieve a regular, sound, and peaceful practice of meditation while providing you with the tools to teach others. This is a comprehensive and accredited course

Awareness is Freedom testimonials


Discover what people are saying about ‘Awareness is Freedom’ programmes and retreats, and how they’ve helped transform their thinking about life

Reports & Analysis

Scientific Research

A variety of academic papers published by Dr. Itai Ivtzan – for individual, non-commercial purposes